So here we go again. I recall the original Gears of War was what drew me to the Xbox 360, far more potent than the waifish gust of Perfect Dark Zero. I liked the game. What I liked more was the commercial. The one with Mad World by Gary Jules. Oh man did I like that commercial. The weirdest thing about that was the I got a lot more sentiment and emotion from that commercial than the actual game, which was somehow transferred to the actual play experience. Anyway, the same thing (more or less) happened with the second game. The commercial this time around featured How It Ends by Devotchka. Syndic and I co-opped that game into oblivion. And I have to tell you I liked the second one a lot less.

About 25% through the game someone realized the Gears series only moved through space-time with action ramping up exponentially, so you eventually fight through the inside of a beast big enough to eat cities. Wouldn’t the world have to be big enough to support that mofo? I mean, hundreds of times bigger? But I digress.

The third installment (read: commercial) looks to be just as testosterone drenched. You see the ashed bodies of Pompeii like peoples, and a dude getting shot at. You don’t know the dude of course, or maybe I just barely remember the second game. Then Locusts, Fenix… Wait a second, A WOMAN COG?!?!

Read more and check out the video after the break…